The invention belongs to the technical field of toad breeding, and particularly relates to a novel feeding equipment for toad breeding. The equipment comprises a feeding base, a supporting rod, a rainbaffle, an electric telescopic rod, a feeding net and an electric shock net, an annular blocking shoulder is fixedly connected to the middle of an inner cavity of the feeding base, and the feeding net is placed at the upper side of the inner cavity of the feeding base; a feeding net fixing plate is fixedly connected to the outer wall of the feeding net, four first sliding rods are fixedly connected to the lower side of the feeding net fixing plate, the four first sliding rods are evenly distributed, four inserting grooves are formed at the upper side of the annular blocking shoulder, throughthe arrangement of an electromagnet and an iron block, when the electromagnet is powered on, magnetic force is generated to attract the iron block to move downwards; and the iron block drives the feeding net to move downwards, a supporting spring is compressed, the electromagnet is powered off in the downward moving process of the iron block, magnetic force disappears, the feeding net is made to move upwards through the reset effect of the supporting spring, the electromagnet is intermittently powered on to drive the feeding net to vibrate up and down, noise is low, and toads can eat conveniently.