The invention discloses a direction operating mechanism for an intelligent body building vehicle. The direction operating mechanism comprises an upper fixing plate, a lower fixing plate, a rod end joint bearing and an elastic body, wherein the upper fixing plate can be fixed with a handlebar of the intelligent body building vehicle, the lower fixing plate can be fixed with a vehicle frame of the intelligent body building vehicle, the elastic body can realize the reset function, the rod end joint bearing comprises a rod end and a support body used for supporting the rod end to realize the 360-degree omnibearing swinging, the support body of the rod end joint bearing is fixedly connected with the lower fixing plate, the rod end of the rod end joint bearing passes through the elastic body to be fixedly connected with the upper fixing plate, the elastic body is supported and propped between the upper fixing plate and the lower fixing plate so that the handlebar connected with the upper fixing plate can realize the 360-degree omnibearing swinging in a manner relative to the vehicle frame connected with the lower fixing plate, and in addition, the resetting is realized. The structure can provide the 360-degree omnibearing steering action, the fast original position returning can be realized after the steering force elimination, and the direction operating mechanism has the characteristics that the manufacture is simple, the manufacture cost is low, the realization is easy, the collected signals are accurate, the sensitivity is high, and the operation is convenient.