The invention discloses a cold-chain logistics refrigerated product transportation quality optimization management system based on big data. The system comprises a transportation route statistics module, a route parameter acquisition module, a route parameter analysis module, a transportation database, a route transfer station statistics module, a transfer residence time analysis module, a parameter processing center, a transportation environment parameter acquisition module, a manual input module, a management server, an intelligent recommendation terminal and a display terminal. According tothe invention, the defects of one-sidedness of transportation route selection and untimely regulation and control of the transportation environment existing in the current cold-chain product logistics transportation are overcome, and then the cold-chain product logistics transportation is optimized, so that the transportation quality of the cold-chain product is improved by the optimization result, the logistics transportation time of the cold-chain product is shortened, and meanwhile, the timeliness of regulating and controlling the transportation environment of the cold-chain products by transportation management personnel is improved, the defects of existing cold-chain logistics management are overcome, and the purpose of optimizing the logistics transportation quality of the cold-chain products is achieved.