The present invention discloses a voice control based point-and-read watch, comprising a watch body and a watch band. The present invention further discloses a point-and-read method applied to the voice control based point-and-read watch, wherein the method comprises the following steps: (1) sending, by a user, a voice control command and performing a point-and-read operation; (2) moving, by the user, the watch to enable an aperture to surround content that needs point-and-read; (3) performing, by an image processing module, intelligent identification on an area surrounded by the rectangular aperture, to generate a text; (4) performing, by a voice processing module, TTS voice synthesis according to the text, playing corresponding point-and-read content; and (5) performing, by the user, a further operation on the point-and-read content. The present invention has the advantages of meeting a requirement of the user for any book, and enabling the user to perform a point-and-read operation more conveniently during the study.