The invention provides a PDE-based magnetic measurement data equivalent source reduction-to-the-pole and type conversion method, which comprises the steps: S1, obtaining magnetic field data d0, and establishing a topographic relief curved surface according to topographic height information of an area where the magnetic field data are located; S2, determining a spatial range of mesh generation, andperforming non-uniform multilayer mesh generation; S3, according to the magnetic inclination angle, the magnetic declination angle and the magnetic induction intensity of the geomagnetic field, carrying out PDE three-dimensional inversion calculation with a depth regularization factor, a positive value constraint term and a regularization term on the magnetic field data d0 to obtain a multi-layerequivalent source model of a magnetic anomalous body; and S4, giving different geomagnetic pole parameters, and performing non-linear PDE magnetic field three-dimensional forward modeling calculationby using a multi-layer equivalent source model to obtain one or more of reduction-to-the-pole data, magnetic anomaly total field data, magnetic anomaly component data and magnetic gradient tensor data. The method has the beneficial effects that the underground magnetic anomaly data in a complex environment can be subjected to self-adaptive and high-precision reduction-to-the-pole and data type conversion calculation.