The invention discloses a highly elastic nitrile rubber material, which comprises the following raw materials in parts by weight: 50-60 parts of nitrile rubber, 10-15 parts of polyoxyethylene ether, 1-5 parts of sodium alginate, and ethylene vinyl acetate copolymer 1‑5 parts, 2‑6 parts of potassium oxalate, 3‑7 parts of potassium hexatitanate whiskers, 2‑6 parts of potassium xylenesulfonate, 5‑10 parts of epoxy soybean oil, polyethylene glycol octylphenyl 10-15 parts of ether, 12-18 parts of linear low-density polyethylene, 10-15 parts of polyethylene wax, 15-20 parts of artemisia gum, 12-18 parts of hydroxypropyl cellulose. The product made of the highly elastic nitrile rubber material provided by the invention has excellent mechanical properties, high elasticity, wear resistance, long service life, simple process, low production cost, environmental protection and non-toxicity.