The invention discloses fluorescent poster paint. The paint is prepared from, by weight, 10-15 parts of aluminum ore, 3-7 parts of high aluminum fine powder, 2-5 parts of titanium dioxide, 5-8 parts of silica fume, 1-2 parts of activator, 5-7 parts of kieselguhr, 1-3 parts of thickener, 10-20 parts of aldehyde-eliminating styrene-acrylic emulsion, 2-5 parts of coalescing agent, 1-2 parts of propylene glycol, 2-5 parts of defoamer, 2-5 parts of deionized water, 1-7 parts of hydroxyethyl cellulose, 2-7 parts of waterborne multifunctional additives, 1-5 parts of silicone acrylic emulsion specialfor stone-like coating, 3-5 parts of fluorescent colorant, 1-2 parts of humectant, 1-5 parts of borax, 5-10 parts of artemsia argyi powder and 5-8 parts of sustained release preparation. The fluorescent poster paint facilitates application and popularization.