The invention discloses a full-automatic clamp feeding and clamping mechanism. The mechanism comprises an equipment bottom plate, a feeding mechanism, a pushing mechanism and a chuck mechanism, wherein the equipment bottom plate is fixedly connected with a sliding way base plate, the feeding mechanism is arranged above the sliding way base plate, the pushing mechanism is arranged on the sliding way base plate and is in sliding connection with the sliding way base plate, and the sliding way base plate is in sliding connection with the chuck mechanism. The feeding mechanism can automatically detect whether the number of clamps is enough or not, when the number is not enough, feeding is automatically started, the pushing mechanism pushes the clamps to the chuck mechanism, and the clamps are clamped by the chuck mechanism to be opened, so that by means of the arrangement, full-automatic feeding and clamping are achieved, the whole assembling process is simplified, the assembling efficiencyis improved, the labor intensity of workers is relieved, and labor resources are saved.