A method for predicting user loss of an insurance e-commerce platform comprises the following steps: step 1, collecting original data of a website client, and storing the original data in a data warehouse according to a user rule; Step 2, performing cleaning, integration and protocol preprocessing on the original data, and further extracting variables for measuring the user value from the integrated data set for user subdivision; Step 3, selecting a reasonable observation variable and a proper user subdivision algorithm to carry out user classification; 4, selecting corresponding variables influencing user loss for different user groups, and performing user loss probability prediction respectively; 5, different prediction algorithms are selected for different types of users respectively, the model effect is evaluated through indexes such as the accuracy rate and the recall rate, and when the model effect is optimal, the final loss probability of the different types of users is output;And step 6, performing classified management on different types of lost user groups, performing group feature description respectively, and providing data reference for revocation strategy design so as to realize refined marketing and perform subsequent marketing effect analysis later.