The invention discloses a rubber material, and a preparation method and a use thereof. The rubber material comprises natural rubber, butadiene rubber, a diaryl secondary amine antioxidant, a dihydroquinoline antioxidant, a physical antioxidant, an activator zinc oxide, stearic acid, a silane coupling agent, carbon black, sulfur, 4,4'-dithiodimorpholine, tetramethylthiuram disulfide, N-cyclohexyl-2-benzothiazole sulfenamide and an anti-scorching agent. The rubber material has the advantages of low damping coefficient, good mechanical strength, good elastic ductility and satisfactory temperature resistance. The preparation method of the rubber material has the advantages of simple steps, convenience in operation, and suitableness for industrial production. An exhaust system cold end hanger made of the rubber material has the advantages of large pulling strength, long service life, wide vibration isolation frequency, and excellent NVH control efficiency in the acceleration stage in the high speed (90 km/h or more) driving process of an automobile.