The invention relates to the technical field of touching, in particular to a capacitive touching structure, an embedded touch screen, a display device and a scanning method of the display device. The number of wires in the self-capacitance touching structure is decreased, and the probability of occurrence of the problems that the narrow frame design is not facilitated and a touch blind area is large is decreased to a certain degree. The capacitive touching structure comprises a plurality of self-capacitance electrodes which are arranged on the same layer, area electrodes, first wires, second wires and touch detection chips, wherein the self-capacitance electrodes are located in at least two areas contained by the surface of a film where the self-capacitance electrodes are located respectively; the area electrodes are located in the areas respectively, and the area electrodes and the self-capacitance electrodes are located on the same layer; the first wires are connected with the self-capacitance electrodes, and each first wire is connected with at least two self-capacitance electrodes which are located in different areas respectively; the second wires are connected with the area electrodes, and the area electrodes located in the areas are electrically connected with the different second wires; the touch detection chips are connected with the first wires and the second wires.