The invention discloses a backing paper feeding mechanism of a paper pasting machine, which comprises a rack, wherein a paper feeding roller, a driving roller, a driven roller, an annular paper conveying belt and a paper pressing adjustment mechanism are arranged on the rack, the driving roller and the driven roller are arranged in parallel, the annular paper conveying belt is sleeved on the driving roller and the driven roller, the paper pressing adjustment mechanism is arranged above the annular paper conveying belt, the paper pressing adjustment mechanism comprises a paper pressing shaft, an adjusting hand wheel and a conveying belt, the paper pressing shaft is fixedly connected with the adjusting hand wheel, the adjusting hand wheel is used for adjusting a gap between the paper pressing shaft and the annular paper conveying belt, and the conveying belt is sleeved on the paper pressing shaft and the paper feeding roller. According to the invention, the paper pressing adjustment mechanism is arranged above the annular paper conveying belt, backing paper is positioned by the paper pressing shaft, and the backing paper is guided by the conveying belt to be conveyed below the paper feeding roller, so that the phenomenon of the paper blockage caused by the deformation of the backing paper is prevented, and a manual paper leveling operation on the deformed paper is avoided, therefore, the labor intensity is reduced, the production efficiency is improved, and the product quality is guaranteed.