The embodiment of the invention discloses an optimization method and an optimization device for an electricity consumption prediction model. According to the method and the device provided by the embodiment of the invention, influences on electricity consumption by annual electricity consumption, the quantity of heavy industry enterprises, the quantity of light industry enterprises, the quantity of institutions, population and GDP speed increase are fully considered, key points of electricity consumption prediction of various types of power consumers are effectively grasped, the complexity of an algorithm is reduced, the demanded quantity of data is reduced, operability is greatly improved, and the problem that existing research method only research an own development and change law of electricity consumption is overcome, so that a prediction result is more objective and accurate; the prediction result is high in accuracy, and thus a marketing decision support can be provided for power supply enterprises, safe and economic operation of a power grid and steady development of an electricity market are ensured, the complexity of the algorithm can be reduced, the demanded quantity of data is reduced, the operability is greatly improved.