The invention discloses a novel earthquake catalogue persistence and visualization method. The method comprises four basic steps of: 1, establishing earthquake catalogue metadata; 2, according to a query condition, determining corresponding earthquake visualization expression resources; 3, packaging a visualization earthquake catalogue mapping subset and the visualization expression resources in a KML or KMZ data package; and 4, reading, managing and controlling the packaged KML or KMZ data package by utilizing three-dimensional geographic information system software, thereby finishing the packaged earthquake catalogue visualization process. According to the method, the earthquake visualization expression resources are enriched, the visualization effect is intuitive, definite, clear and accurate, the packaged data interaction is realized by utilizing the three-dimensional geographic information system software, the visualization efficiency is improved, the space-time distribution law visualization of a large amount of earthquake catalogues is realized, and the convenience is provided for further discovering space-time evolution regularities of earthquake activities.