The invention discloses a graph model intelligent commodity recommendation method fusing a knowledge graph and user interaction, and the method comprises the steps: 1, collecting the historical interaction record data of a user for a commodity, constructing a user commodity interaction matrix Y for training a recommendation model, and constructing a user commodity interaction bipartite graph; 2, collecting commodity attribute features and association features between attributes, and constructing a knowledge graph by using priori knowledge; 3, constructing a recommendation model fusing the knowledge graph and user interaction, and selecting a proper loss function to optimize model parameters and feature vectors; and 4, predicting the probability that the user interacts with the non-interacted commodities in the future by using the recommendation model, and selecting the commodity with the maximum interaction probability to recommend to the user, thereby completing a commodity recommendation task. According to the method, graph convolution operation on the knowledge graph and the interactive bipartite graph is combined, and semantic and structural information carried by the knowledge graph can be more sufficiently captured, so that a more accurate recommendation effect is realized.