The utility model discloses an embedded loop type RFID tag, and relates to the technical field of RFID tags. Comprising an antenna and a
chip, and the
chip is connected above the antenna through a conductive
adhesive; the antenna is in a sheet shape, an opening is formed in the middle of the antenna, a connecting arm is arranged in the opening, a binding area is arranged in the middle of the connecting arm, and the binding area is used for being connected with a
chip; a loop loop area is formed in the opening and located on the inner side of the connecting arm, and a
radiation area is formed on the antenna and located on the outer side of the loop loop area. According to the utility model, during working, the
tag antenna innovatively adopts a loop loop area embedded
antenna design and a loop loop area overall
embedded design, and the loop loop area is provided with different embedded depths, so that the far and near
field frequency point adjustment and performance optimization of the tag can be realized.