The invention discloses a network traffic data filling method and device, equipment and a storage medium. The method comprises the steps: carrying out the modeling of network traffic data into a three-dimensional original tensor, deeply mining the periodic features between the network traffic data, and reflecting the multi-dimensional features of the network traffic data; except regression and CPdecomposition are combined to construct a loss function, accurate recovery of data can be carried out in a targeted mode by selecting a set weight w, and accurate recovery of elephant flow data is achieved. Meanwhile, Execut regression can describe the central characteristics of the data and can describe the tail characteristics of the data, the full-view characteristics of the data are reflected,and the problem that local characteristics of all parts of the data cannot be described through a traditional method is solved; according to the method, the factor matrix is updated according to thenon-negative matrix factorization algorithm and Except regression, in the updating process, it is not needed to calculate an inverse matrix of the matrix like an ALS algorithm, it is also not needed to repeatedly balance an appropriate learning step length like an SGD algorithm, and the calculation complexity is greatly reduced.