An apparatus and method provides event notifications to a user according to the user's current location and the content in the user's electronic device. Since the content, such as play counts, a number of songs, etc., may indicate the user's preference about some specific artists, it is possible to establish an intelligent content delivery system according to the user's preference. The content delivery system includes an event searching unit, a playback information retrieving unit and an information processing unit which is configured to determine whether to provide and display the content information by considering factors as distance, future occurrence, ticket availability, etc. of the event.