The invention discloses a high-performance continuous forging and pressing device for alloy steel rods. The device includes a worktable, a sliding groove is formed in the worktable, a feeding groove is connected with one end of the sliding groove and contains the steel rods, the other end of the sliding groove is connected with a discharge groove, and a bearing platform is installed on the top ofthe sliding groove; fixing plates are installed on both sides of the bottom of the sliding groove, and a rotating shaft is rotatably sleeved with the fixing plates; a motor is installed on the fixingplate on one side of the sliding groove, an output shaft of the motor is connected with the rotating shaft, one end of the rotating shaft is provided with a conveying mechanism, the conveying mechanism is clamped into the sliding groove, a guide rail is installed on one side of the worktable, a clamping mechanism is installed between the guide rail and the other end of the rotating shaft, and a forging and pressing mechanism is installed on the other side of the worktable. The steel rods slide down along the feeding groove, the motor drives the rotating shaft to rotate, the conveying mechanismlifts the steel rods onto the bearing platform one by one, the rotating shaft drives the clamping mechanism to move at the same time, the clamping mechanism presses the steel rods on the bearing platform, and the forging and pressing mechanism conducts forging and pressing on the end face of each steel rod; after forging and pressing are finished, the clamping mechanism loosens the steel rods, and the conveying mechanism lifts the steel rods to the discharge groove.