Highly wear resistant rubber comprises, by mass, 40-50 parts of natural rubber, 55-62 parts of butadiene rubber, 8-12 parts of styrene butadiene rubber, 28-32 parts of white carbon black, 5 parts of processing oil, 5 parts of a wear resistance agent, 5 parts of zinc oxide powder, 3 parts of an H550 activator, 2 parts of a PEG activator, 2 parts of an H600 tackifier, 2.5 parts of an H606 antioxidant, 0.5 parts of stearic acid, 2.5 parts of an HA2 accelerant, 0.15 parts of a TS/80 accelerant, and 2.5 parts of S80 sulfur. The highly wear resistant rubber comprises a plurality of high-molecular polymers and chemical engineering raw materials according to a certain ratio, and is prepared through banburying, roller and flat platform vulcanization and the like. The highly wear resistant rubber has the advantages of light weight, good elasticity, good flexibility and the like when the highly wear resistant rubber is used on sports soles.