The invention discloses a backlight module and display equipment. The backlight module comprises a back plate, a light bar, a supporting structure and a reflecting part, the back plate comprises a bottom plate and a side plate, the side plate is connected with the bottom plate, and a flange is formed; the light bar is arranged on the bottom plate, and the projection of at least part of the light bar on the bottom plate does not coincide with the projection of the flange on the bottom plate; the supporting structure is arranged on the side, away from the bottom plate, of the turned-over edge, extends to the position above the lamp strip and is used for supporting the display panel. The reflecting piece is connected to the side, facing the lamp strip, of the supporting structure. The part, where the projection of the light bar on the bottom plate does not coincide with the projection of the flanging on the bottom plate, is defined as an exposed part, and at least part of the reflecting piece is arranged above the exposed part. According to the technical scheme, the reflecting part, the supporting structure and the light bar are free of more interference in the installation process, and therefore automation can be conveniently achieved in the assembly process of the whole backlight module.