The invention discloses the technical field of advertising equipment, and particularly relates to an electronic commerce advertisement displaying device based on the internet of things. The electroniccommerce advertisement displaying device based on the internet of things comprises a shell, an LED display screen, lead screw motors, a sliding block, a screen brush, a water collecting tank, a waterdischarging tube, a sprayer, a water feeding tube, a water storage tank, a water pump, a processor and a network module. The sprayer capable of spraying water to the LED display screen is arranged onthe top of the LED display screen, the screen brush capable of sliding vertically is arranged on the surface of the LED display screen to clean the LED display screen conveniently and effectively, and meanwhile, dangers caused by manual cleaning are avoided; and the two lead screw motors on the left side and the right side drive the screen brush, the structure is stable, and the efficiency is high; by arrangement of the water collecting tank, rainwater can be collected, and water resources are saved effectively; and by arrangement of a network module, the LED display screen can be controlledremotely, and the device is intelligent and convenient. The electronic commerce advertisement displaying device based on the internet of things is convenient to operate and high in practicality.