The invention discloses an environment-friendly type high-performance bait brightener. The bait brightener is composed of aliphatic dibasic esters, PVC powder, a free radical photoinitiator, ethyl acetate, polyvinyl butyral, liquid paraffin and magnetic water. The product selects aliphatic dibasic esters and PVC powder as the main raw materials, the free radical photoinitiator, ethyl acetate, polyvinyl butyral, liquid paraffin and magnetic water, and an advanced production technology is employed. According to the invention, ethyl acetate and polyvinyl butyral have viscosity increasing effect, so that the brightener can be adhered to the surface of a bait, ethyl acetate has aroma smell, which can easily attract fish shoal for food, aliphatic dibasic esters have the function for dissolving PVC powder, have the efficacies for brightening and increasing the glossiness, so that the environment-friendly type high-performance bait brightener is a degradable environment-friendly type solvent. The product is dipped by the bait brightener and is subjected to heating and drying treatment to present a high shine state, so that the product has the advantages of gorgeous color, verisimilitude, and high fish luring rate, especially can attract the fish at a deep water area.