The invention provides a display panel 9; a
gain variable
liquid crystal driving circuit 10 for driving the display panel 9 with an amplified video
signal that is obtained by multiplying an input video
signal by a variable coefficient; a backlight operating circuit 6 for operating, based on a lamp
control signal, a backlight 8 for illuminating the display panel 9; a level extension
signal calculating circuit 11 for outputting an optical output level extension signal Lout by extending a predetermined output level used to operate the backlight 8, wherein the predetermined output level is extended based on an optical output
gain obtained from the input video signal, and an output
peak value of the backlight 8; and a white peak improving circuit 5 for receiving the optical output level extension signal, and for outputting a lamp
control signal, whose white
peak level has been adjusted according to a change in brightness of a scene, to the backlight operating circuit 6, and for calculating and outputting a video amplitude
gain, which adjusts an amplitude of a video signal, as a coefficient to a gain variable driving
amplifier circuit 3, wherein the lamp
control signal is outputted when the brightness of a scene is above
normal level, and the video amplitude gain is outputted when the brightness is at
normal level. As a result, there is provided a display apparatus that improves peak luminance in a bright scene and suppresses pale black display in a dark scene and thereby provide a
wide dynamic range without increasing
power consumption.