The invention relates to a vehicle body side wall structure, a C pillar reinforcing plate and a vehicle. The vehicle body side wall structure comprises a C pillar inner plate, a wheel cover outer plate fixed to the lower edge of the C pillar inner plate and the C pillar reinforcing plate fixed to the C pillar inner plate and the wheel cover outer plate. The upper end of the C pillar reinforcing plate is connected to a connector of the vehicle body side wall structure, the lower end of the C pillar reinforcing plate is connected to the wheel cover outer plate, and the C pillar inner plate, the wheel cover outer plate and the C pillar reinforcing plate jointly define a cavity structure. By fixing the C pillar reinforcing plate between the C pillar inner plate and the wheel cover outer plate, and by arranging the cavity structure extending from the connector to the wheel cover outer plate on the vehicle body side wall structure, the overall rigidity and the strength of the CD pillar are improved greatly, and the modality and the torsional rigidity of the vehicle are improved. In addition, the C pillar reinforcing plate is connected between the connector of the vehicle body side wall structure and the wheel cover outer plate, a force transmission path of a vehicle body framework is increased, the phenomenon that impact force concentration happens on the vehicle body framework is avoided, and prolonging of the service life of the vehicle body framework is facilitated.