The invention relates to a household electrical appliance intelligent voice interaction control method and apparatus. The method comprises the following steps: an active interaction step, i.e., a control terminal acquiring environment parameters and transmitting the environment parameters to a server, the server, according to the environment parameters, bringing forward an adjustment scheme and issuing the adjustment scheme to a control terminal, and after a command allowing adjustment is received, the control terminal executing the adjustment scheme; and a passive interaction step, i.e., after a voice control function of the control terminal is started, the control terminal monitoring voice information, identifying the name of the control terminal and also transmitting voice information fragments after the name of the control terminal to the server for identifying a control instruction, and the server then issuing the control instruction to the control terminal. According to the invention, active adjustment and voice command receiving adjustment are combined, the voice information is identified through two voice identification links, the speed and the conversion effect are improved, household electrical appliances are controlled through voice, voice interaction can be provided, and the household electrical appliance voice control effect and user experience are improved.