The invention discloses a virtual character driving method and device, equipment and a storage medium, and relates to the technical field of computer vision. According to the specific implementation scheme, a to-be-processed material is obtained, the to-be-processed material is any one of the following contents: video, voice and text, the to-be-processed material is processed to obtain driving data of a target virtual character in the to-be-processed material, and the driving data comprises emotion data and a facial expression vector and a body posture vector corresponding to the emotion data; when a target video corresponding to the to-be-processed material is played, the target virtual character is driven to execute a corresponding action based on the driving data. According to the technical scheme, the target virtual character is driven based on the driving data including the emotion data, the facial expression vector corresponding to the emotion data and the body posture vector, so that the fine control of the virtual character is realized, expensive head-mounted equipment is not needed, the cost is reduced, and the application range is expanded.