A high-capacity and long-life negative electrode hydrogen storage material of La—Mg—Ni type for secondary rechargeable nickel-metal hydride battery and a method for preparing the same are provided in the present invention. A chemical formula of the negative electrode hydrogen storage material of La—Mg—Ni type is La1-x-yRexMgy(Ni1-a-bAlaMb)z, wherein Re is at least one of Ce, Pr, Nd, Sm, Y, and M is at least one of Ti, Cr, Mo, Nb, Ga, V, Si, Zn, Sn; 0≤x≤0.10, 0.3≤y≤0.5, 0<a≤0.05, 0≤b≤0.02, 2.3≤z<3.0. The negative electrode hydrogen storage material of La—Mg—Ni type in the present invention has excellent charge-discharge capacity and cycle life. The negative electrode hydrogen storage material of La—Mg—Ni type can be applied in both common secondary rechargeable nickel-metal hydride battery and secondary rechargeable nickel-metal hydride battery with ultra-low self-discharge and long-term storage performance.