A
system and method for providing a personalized advertisement service are disclosed. In one embodiment, the advertisement providing
system includes a contents
server for storing a plurality of contents to provide contents in response to a user's request, generating a request of an advertisement transmission to the user and information about the requested contents, when a contents request made by the user is received, and transmitting the contents to the user when the advertisement transmission to the user is completed and an advertisement
server for storing a plurality of advertisement files, constructing a first advertisement menu comprising a
list of advertisements corresponding to the contents information in response to an advertisement transmission request by the contents
server, providing a first advertisement file selected by the user via the first advertisement menu to the user, constructing a second advertisement menu including a
list of advertisements corresponding to the first advertisement file selected via the first advertisement menu when the contents transmission to the user by the contents server is completed and providing a second advertisement file selected by the user via the second advertisement menu to the user.