The invention discloses an electronic commerce system which solves the issues of win-win situation and integrity in online trading of digital products and mass trading of digital products. The electronic commerce system comprises a commodity management module, a batch bargain control module, a batch trading module, a feedback advice processing module, a credit management module, a feedback ending control module, a feedback advice examining and verifying module, a digital product management module, a digital product upgrading report module, a booking control module and a discounting control module. Consumers are attracted by batch trading within batch bargain time, on one time, the situation of buyer and seller information asymmetry prevalent on existing electronic commerce market is broken to further restrain merchant integrity, and on the other hand, digital product providers can obtain expected total revenue theoretically on the premise of limited open content, and the digital products can be traded credibly and massively like physical products via the internet.