A rotating machine comprising a sintered ferrite magnet having an M-type ferrite structure, comprising Ca, an R element that is at least one of rare earth elements and indispensably includes La, Ba, Fe and Co as indispensable elements, and having a composition represented by the formula: Ca1-x-yRxBayFe2n-zCoz, wherein (1−x−y), x, y, z and n represent the contents of Ca, the R element, Ba and Co, and a molar ratio, meeting 0.3≦1−x−y≦0.65, 0.2≦x≦0.65, 0.001≦y≦0.2, 0.03≦z≦0.65, 4≦n≦7, and 1−x−y>y; a bonded magnet comprising ferrite powder having the above composition and a binder, and a magnet roll, at least one magnetic pole portion of which is made of the above bonded magnet.