Methods, apparatuses and computer program products are provided for updating a content item. In this regard, a current context associated with a content item can be determined based on criteria such as, a user's tendencies, user preferences, battery level, time of day, etc. The current context of the content item can be active or inactive. If a content item is in an active current context and an associated triggering event occurs, the content item can be updated. If the content item is in an inactive current context, the content item need not be updated. Content items may be updated in various manners, including generating a preview of the content item. A preview of a content item may be generated by retrieving the content item via an interface, where the interface is determined from data associated with the content item. Upon retrieval of a content item via the interface, a preview of the content item can be generated, such as by generating an image file having associated metadata. The metadata maybe used for linking the preview to additional, related content items.