The invention discloses a novel light reflection film material which comprises a light reflection film layer (1), a heat insulation film layer (2), a bottom film layer (3), a colloid layer (4) and a release protection layer (5). Due to the mode, the novel light reflection film material has the advantages of high retroreflection performance, stable heat insulation and ultraviolet isolation chemical property, stable structure, corrosion resistance, acid-alkaline resistance, biological erosion resistance, low cost, firmness, practicability, high intensity, abrasion resistance, light weight, convenience, simple structure, long service life and the like, and a wide market prospect in popularization of the novel light reflection film material is achieved.