A tour system or device and a method using the system or device that comprises a location element tracked by e.g. GPS or RFID, and optionally comprises sensor elements such as an accelerometer, gyroscope or temperature sensor and acoustic detector, that allows a multitude of interactive sensory effects or feedback and creates a feeling of immersion that is fully aligned with the theme and atmosphere of the tour experience. The system, device and method provide real time or near-real time interactive sensory feedback and effects based on a user's change in location, orientation, temperature or acoustics. The system, device and method is flexible with regard to number of different effects, and number of changes in location or direction that trigger them. A plurality of user devices may interact with each other as part of an immersive tour experience.