The invention provides a method for measuring thermophysical property of a columnar thermal insulation material, which is used for determining radial heat conductivity, axial heat conductivity and volume heat capacity of the columnar orthotropic thermal insulation material by measuring temperature variation of one point of a tested sample. The method comprises the following steps: establishing a two-dimension cylindrical coordinate heat transfer model under effect of thermal interference of specific form in cylindrical coordinates; obtaining analytical solution of temperature variation of the orthotropic thermal insulation material in the time domain by adopting Laplace transformation, Hankel transformation and Laplace inverse transformation; analyzing correlation among sensitivity coefficients of the radial heat conductivity, the axial heat conductivity and the volume heat capacity and the influences of temperature variation caused by the parameters through calculation on the sensitivity; establishing a corresponding measurement system, and acquiring the transient response data of the temperature in real time; and meanwhile, determining the radial heat conductivity, the axial heat conductivity and the volume heat capacity of the tested orthotropic thermal insulation material by adopting an L-M parameter estimation method. The method provided by the invention is convenient to implement and adopts simple steps, and meanwhile can be used for measuring the radial heat conductivity, the axial heat conductivity and the volume heat capacity of the columnar thermal insulation material.