The invention discloses a cloth feeding mechanism of a digital printing machine. The cloth feeding mechanism of the digital printing machine comprises a machine frame, an air expansion shaft, a largeroll corner wrapping roller, a cloth passing roller a, a constant-tension floating roller, a cloth passing roller b, a cloth passing roller c, a moving roller and a width increase corner wrapping roller. The air expansion shaft, the large roll corner wrapping roller, the cloth passing roller a, the constant-tension floating roller, the cloth passing roller b, the cloth passing roller c, the movingroller and the width increase corner wrapping roller are arranged on the machine frame. An unwinding driving device is arranged at one end of the air expansion shaft. Lifting guide mechanisms and a floating lifting driving device are arranged on the machine frame and drive the constant-tension floating roller to move. A horizontal movement driving device for front-and-rear sliding mechanisms which allow the moving roller to horizontally move is arranged on the machine frame. An unwinding deviation correcting system which conducts position correction on a piece of cloth is arranged on the machine frame. The cloth feeding mechanism of the digital printing machine has the advantages that the cloth feeding mechanism is matched with large rolls of cloth and small rolls of cloth, a cloth framedoes not need to be independently arranged, and the cost is saved; the cloth feeding mechanism has the function that the deviation correction and the edge alignment are automatically conducted on thecloth in real time; the cloth can be closely attached to a conveying belt, few press marks exist, no fold exists, a spray nozzle is protected, and the printing quality is improved; a single air cylinder is adopted so that the control over the value of the constant tension of the constant-tension floating roller can be achieved; and the jam phenomenon is avoided.