An environment-friendly digital ink-jet direct printing textile ink and method for preparing same, the digital ink-jet direct printing textile ink composed of components as follows: pigment paste, connection materials, cross-linking agent, softening agent, solvent, surfactant, bactericide, pH regulating agent, and deionized water. The pigment paste is a mixture of the following components: pigments, ultra-dispersing agent, wetting agent, and deionized water. The preparation method includes: a. mixing the pigments, ultra-dispersing agent, wetting agent, and deionized water into a pigment paste, mixing the pigment paste at high-speed and then grinding it in an ultra-fine nano-grinding machine, to obtain the nano stage ultrafine grain paste; b. mixing the proportioning mixture with the grinded nano stage ultrafine grain paste, high-speed stirring and then filtering to obtain a finished environment-friendly digital ink-jet direct printing textile ink. The inventive printing textile ink does not contain formaldehyde, can be direct digital printed wtihtout plate-making when in use, and has rich color, soft hand feeling, and capability of allowing the digital ink-jet printing textile materials to meet the high environmental and quality requirements.