A peeling and sticking method is performed by a peeling and sticking device having a picking member that picks a
label and a peeling member that peels the
label, the peeling and sticking device peeling the
label from a sheet on which one or more labels are stuck. The method includes a force applying step of bringing the picking member that picks the label into
abutment with a surface of the label and applying a force to the label in a tilt direction that is inclined with respect to a vertical direction of the surface, a inserting step of inserting the peeling member between the label and the sheet at an end portion of the label on the opposite side of the tilt direction and peeling the label, and a moving step of moving the peeled label.