An
image transfer method and apparatus are provided, with which, even if scratches are produced due to entrainment of
foreign matter on the surface of the image carrying body on which a toner image of which the spectroreflectivity at
wavelength of 550 nm is the highest is to be formed, the image transferred to a recording medium is not perceived to have a flaw, for the image formed with the toner of which the spectroreflectivity at
wavelength of 550 nm is the highest is difficult for human eyes to discern when it is printed on a white recording medium. When cleaning off the toner remaining on the sheet transfer belt 8 or intermediate transfer belt 8a,
reverse bias voltage is applied to at least one of the transfer rollers 9Y˜9B, the
peripheral velocity of the photosensitive drum 4Y on which a yellow toner image of which the spectroreflectivity at
wavelength of 550 nm is the highest is to be formed is allowed to be different from the
transfer velocity of the sheet transfer belt 8 or intermediate transfer belt 8a, and at least the photosensitive drum 4Y on which said yellow toner image of which the spectroreflectivity at wavelength of 550 nm is the highest is to be formed is detached from the sheet transfer belt 8 or intermediate transfer belt 8a.