Automatic pin punching equipment comprises a wire feeding mechanism, a wire cutting mechanism, a pin punching mechanism and a wire transferring mechanism, wherein the wire feeding mechanism comprises a wire feeding plate, a tension rod, a first wire clamp and a second wire clamp, and the first wire clamp and the second wire clamp are located under the tension rod at an interval; the wire cutting mechanism comprises an upper wire cutting block, a lower wire cutting block and a wire cutting platform, the upper wire cutting block, the lower wire cutting block and the wire cutting platform are sequentially arranged under the wire feeding mechanism, the lower wire cutting block is arranged between the upper wire cutting block and the wire cutting platform in a sliding mode, the upper wire cutting block and the lower wire cutting block are respectively provided with a through hole, the through holes are communicated with each other, a notch is formed in the communicating portion of the two through holes, and the wire cutting platform is provided with a blanking hole at the finishing point of the sliding route of the lower wire cutting block; the pin punching mechanism comprises a pin punching cylinder, a punching pin and a pin punching platform; the wire transferring mechanism comprises a material collecting tube, a thimble and a moving device, the side faces of the material collecting tube are provided with blocking holes communicated with each other, a blocking needle is arranged in the blocking holes in a sliding mode, and the moving device is in transmission connection with the material collecting tube. According to the automatic pin punching equipment, automatic pin punching of products can be achieved, efficiency is relatively high, quality of the products is good, and cost is low.