A magnetic material target comprising one or more of Pt, B, Ti, and Si, one or more of Gd, Ge, Sn, Te, and Hf, and an
oxide, with the balance being Co and selectively contained impurities, wherein the total concentration of Co and Pt is 50 at% or more, the total concentration of B, Ti, and Si is 10 at% or more, the concentration of O is 20 at% or more, and the total concentration of Gd, Ge, Sn, Te, and Hf is 1 at% or more.