The invention relates to an ink jet advertisement consumable material and a production method thereof. The ink jet advertisement consumable material sequentially comprises a transparent protection layer, an upper adhesive layer, an upper silicone oil layer, an upper base layer, a lower silicone oil layer, a lower adhesive layer, a lower base layer and an ink jet coating, wherein the upper base layer and the lower base layer are respectively made of plastic materials. According to the ink jet advertisement consumable material, materials for preparing conventional base layers are replaced, and the plastic materials with smooth and flat surfaces are adopted and used for forming the upper base layer and the lower base layer, so that the ink jet advertisement consumable material has the advantages of high definition and high permeability; meanwhile, conventional release paper is omitted, so that forest resources are saved; the ink jet advertisement consumable material is of an integrated structure, the material does not need to be laminated by film again during using; according to the production method, the processes of respectively processing synthetic PP coating paper and a coldly laminating film are omitted, so that the integrated production is achieved; the production efficiency is relatively high; in addition, due to the arrangement manner of the upper layer and the lower layer, the ink jet advertisement consumable material also has the advantage that products are relatively easy to peel off.