The invention discloses full-automatic labeling and riveting equipment. The full-automatic labeling and riveting equipment comprises a rotating base body, a rotating disc is rotatably connected with the rotating base body, the plane of the rotating disc is parallel to the horizontal plane, four positioning and clamping mechanisms are evenly distributed on the rotating disc in the circumferential direction of the rotating disc and correspond to a feeding station, a labeling station, a reverting station and a discharging station correspondingly, a labeling machine is arranged at the position, corresponding to the labeling station, of the rotating base body, a riveting machine is arranged at the position, corresponding to the riveting station, of the rotating base body, a through pin positioning cylinder is arranged at the position, corresponding to the feeding station, of the rotating base body in the vertical direction, two positioning pins are connected with the upper end of the through pin positioning cylinder, and the positioning pins can stretch into riveting holes in a cutter handle under the drive of the through pin positioning cylinder. According to the full-automatic labeling and riveting equipment, the full-automatic labeling and riveting process is achieved, the human participation does not need, and the whole work process can be completed after only one-time positioning.