The present disclosure provides a business model creation method and device, the method comprising: in response to a triggering operation on a modeling control in a
visual modeling page, displaying a modeling element area; in response to a configuration operation triggered on each modeling element in the modeling element area in sequence, configuring modeling parameters corresponding to each modeling element based on a target business requirement; in response to the modeling parameters of each modeling element being configured, generating a target modeling process matched with the modeling parameters based on the modeling parameters configured for each modeling element; and running the target modeling process to execute a model construction operation through multiple modeling process nodes to generate a target business model. Thus, the present disclosure reduces the threshold for non-technical users to use
machine learning modeling tools, reduces the dependence on
feature engineering professional knowledge, and avoids the model failure problem caused by node misconfiguration or
process loss in traditional
visual modeling, while ensuring
model quality and significantly improving modeling efficiency.