The invention discloses an energy-saving marble-imitating paint preparation method which comprises the following steps: (1) preparing silicate slurry; (2) preparing white latex paint; (3) toning; and (4) preparing the paint. The invention also discloses an energy-saving marble-imitating paint product prepared by the method. The method disclosed by the invention has the advantages of simple preparation technique, high formation tendency, low cost and high production efficiency. The energy-saving marble-imitating paint product disclosed by the invention has excellent corrosion resistance, high stability, temperature tolerance and weather resistance in natural marble, and overcomes the defects of heavy weight, high price, environmental pollution, radioactivity, non-renewability and the like in the natural marble. After use, the marble-imitating paint has realistic appearance and abundant tactile sensation and textures, ensures the walling to have clean and elegant appearance, and needs low manufacturing cost (only one fifth of the real marble). Besides, the construction process is simple, greatly shortens the construction period, and enhances the construction efficiency; and the marble-imitating paint has the advantages of low self-weight and high safety coefficient, and is beneficial to wide popularization.