The invention relates to a device for magnetically transferring indicia, such as a design or an image, to a wet coating layer applied on a substrate, such as a sheet or a web, wherein the said coating layer comprises at least one type of magnetic or magnetizable particles; said device comprising a) at least one magnetized permanent-magnetic plate (2) carrying relief, engravings or cut-outs, mounted such that its relief surface remains accessible, b) at least one additional magnet (3), disposed below said at least one permanent-magnetic plate, facing the surface of the magnetic plate which is opposite to the relief, engraving or cut-out, and c) a holder (1), which has the mechanical function to hold the pieces together in fixed positions. A method for producing the device, the use of the device, and magnetically induced designs obtained with the device, which are useful for protecting currency, value- and identity documents, are disclosed as well.