The invention relates to novel black or brown magnetic falsification-resistant offset printing ink comprising the following components: magnetic nano powder, binders, solvents, lubricating agents, defoaming agents, levelling agents, drying agents, mineral oil, etc. The offset printing ink is characterized in that the used magnetic powder body is formed by one or more of self-made ferrite nanoparticles (with mean grain size between 10nm and 200nm) with chemical formula of MFe2O4 (M=Fe, Co, Ni, Cu, Mg, Zn, Mn and other bivalent cations or combination thereof) or AxB1-XFe12O19 (A=Fe, Co, Ni, Cu, Mg, Zn, Mn and other bivalent cations or combination thereof; B=Ba, Sr, Pr or combination thereof) or nano-scale iron, cobalt and nickel or alloy powder thereof. The labels printed by the magnetic printing ink present black or brown characteristic and simultaneously have magnetic falsification-resistance function. The printing ink has diversified falsification-resistance functions and high technical content, is difficult to copy and can be used for falsification-resistant printing of outer packages of commodities, valuable securities, labels, dockets, etc.