To provide a magnetic viscous
fluid composition that has excellent flowability under high shear and excellent anti-
settling properties of magnetic particles when the
magnetic field is turned off.SOLUTION: A magnetic viscous
fluid composition includes magnetic particles, a
base oil, a dispersant, organically modified
bentonite, a trimethylammonium salt represented by a specific formula, and a
betaine compound. The total content of the trimethylammonium salt and the
betaine compound, and the respective contents of the trimethylammonium salt and the
betaine compound, are specific amounts relative to the total amount of the magnetic viscous
fluid composition. The organically modified
bentonite includes at least one selected from the group consisting of dimethyldialkylammonium and benzyldimethylalkylammonium having an
alkyl group having 16 to 22 carbon atoms, and the
mass loss in an ignition loss test is 39.0% or more relative to the total amount of the organically modified
bentonite. The content of the organically modified bentonite is specific amount relative to the total amount of the magnetic viscous fluid composition.SELECTED DRAWING: None