The invention relates to the technical field of
data processing, in particular to an e-commerce platform user portrait generation method based on a neural network technology.
Client data is cleaned, governed and subjected to clustering analysis to create an accurate user portrait for a user, and an
algorithm model is iteratively adjusted in the development of operation experience; subtracting the mean value and then dividing the mean value by the standard deviation, selecting an
initial point by optimizing a clustering analysis result and utilizing a strategy that the farther the clustering distance is, the better the clustering distance is, and continuously adjusting and repeatedly calculating to realize the best effect; the advantages of the user portraits based on the neural network technology can help an e-commerce platform to realize precise marketing, improve user experience, predict market trend, provide customized services, optimize advertisement putting and the like. By continuously and deeply knowing and analyzing the user portraits, the e-commerce platform can better meet the user requirements and improve the brand value, thereby realizing continuous and stable development.