A system and method of broadcasting information to consumers in public areas (billboards, malls, transit shelters, sports venues) via a network of interlinked outdoor displays (outdoor broadcasting networks "OBNS"), whereby content delivery is remotely controlled from a central location. OBN is a new mass communication medium that enables simultaneous distribution and updates of multi-lingual, short form content (advertisements, news, PSAs, etc,) based upon geographic, ethnic or demographic factors, such as venue, event, time of the day. OBN extends to all outdoor venues regardless of venue ownership. Property owners become network affiliates, converting the current "space rental" paradigm of outdoor advertising to a "time purchase" media buy model employed in the television and radio industries. This application of technology and novel business method will transform the industry, creating efficiencies of operation, offering advertisers targeted messages and providing consumers with timely information.